tv Bay Area Focus With Susan Sikora CW May 26, 2013 8:00am-8:31am PDT
hi welcome to bay area focus. any talk about economy, recovery, and jobs in the bay area must include a temperature check on the high-tech industry. it's a thriving thing, another bubble brewing. is there a job for you? for an informed update, we welcome david spark. he's covered high-tech for 18 years as you may have seen his work in e-week, wire news, abc radio and tech tv. and also the founder of spark media solutions. a media projection and the consulting company. welcome. good to have you with us. >> great to be here. thanks a lot. let's start right now.
what's your take if you had to do a one liner in the bay area right this second? >> the bay area is the place to be, where everyone wants to be. where all the investments are happening and all the highest paid tech jobs in the company are right here. >> okay, i feel as if we are hearing and kind of repeating history here. are we on the verge of the other bubble happening? >> yes and no. i'll answer that. so now when we had that big boom back in the 90s, the reason that everyone was excited is you could create a business online, taking very little to do that. and the big differences back then, it is something that they were generating revenue. gathering on it. we're seeing a lot of that happen again, but that's the big difference that they are generating revenue today. and even more unusual today is the fact that you could do it with little expenditure and now you could do it with zero
expenditure. so you can start a business with very, very little money. >> okay, but can you make a living? >> well, you know, that's the big thing. of course you could make a living if you create something that you want to use and you charge them for that. yeah, it does a lot. >> if somebody is watching and they've got a great idea, they know it is going to sell. how do they know? and how do you find out and do your research to find out if something is going to sell?
>> yes, you need to do your research. you know how many hoops do you need to go through in hopes of solving with your new application. >> you googled to see how many. if you get $4 million, that is probably not going to make me a huge amount of money? >> if there is a lot of people already doing it and they are doing it well. that's the key thing. then yeah, maybe not. but there could be a lot of people doing it and not well. the success of instagram. before launching, there were many apps on out there. but they were not doing it as well as instagram. they did it better than everyone else. >> suppose you google that idea
and nothing comes up. >> then you know, you're in good shape, but b, you need to look at how they are solving that problem today. i'd start talking to people and interview the people that need this problem solved. >> so you would pick up a phone and talk to somebody as opposed to trying to do research online for the second and third steps? >> yeah, there's a lot of different ways to communicate with people. if you are doing it for an industry that you know well, then you probably know an industry that they would want to buy your product. >> all right, you have an idea and you get through a few of those p hoops. let's get to the part where you have to go a year or so with little or no money. so my question is how are you going to live. should you move back with your parents or friends? can i get somebody to write me a big check if i've got all my ducks in a row and look this is the next big thing.
>> right. and that's where it comes in on the very lowest level where they would come in and what you do, you would tell me that they would get just enough money for them to create the idea or what one of the terms they used is the minimal viable product. once you show that, oh my god we have a product and you could see how it works, you get what are the beta testers to try it out. but yeah that could sometimes cause very little issues. there are organizations that what they call the seed investors, spending as little as $10,000 maybe up to $80,000 to see if you could make that product fly. >> okay let's say you get the money, just half the money with your friends and family. how do you find a good investor that will really make up the difference with one check so you don't need to spend your time and wheels looking for people with $1.98 to get to the meat of the matter of getting these things flying. >> you try to join what is
known as an incubator or an accelerator kind of synonymous. the two most famous ones out here is called y come by nature and 500 start ups. both based in mountainview. the idea is that you start a company with a very small investment and a place to work, but you are around a lot of other people working on their passionate product. not only do you get the space to work, but access to a lot of advisors and professional services and office space too. you know, conference rooms. >> and for them to say yes to me and no to the next person? >> you need to have the idea. they know the industry well, but you need to present your idea saying look, there is market for this. nobody else is doing it. nobody else is doing it well. this is how much money that could be made for it. how to create the product. you need to answer all these questions. if they think it is good enough, here is the money. as a result, they will get a little piece of your company. >> okay. >> we're going to take a break.
about if you wanted to start your own business, it should only be the next facebook. but let's say that you get it going suffering through the first year, but things are tough. you've got a roof over your head and all of that. so you get it going. how much can you expect to make when they really watch it? >> any product. create a product that you get advertising dollars for and you make money off of that. the other realization that you gather a lot of users and you realize, you know, that it is like gathering a lot of viewers. then it becomes valuable through that alone. >> the hips are like the eyeballs, therefore when they are there, they will see your ads. >> right, but that's one of the
exit strategies that would happen is that you just build out in. therefore we are this valuable and they get sold generating zero revenue. >> because of the guys that want to buy it. they know about all the translators. >> right. we're not sure. >> all right. now, for instance you don't want to start something on your own. that your great idea is not that great. what you really want is a job that you may have been out for a while and the people that might be coming out of college with the computer science degrees, let's talk about them first. can they expect the work right away in silicone valley? >> yes. the demand is sky high as what? >> to me it is really high. that there are thousands of openings right now. but in terms of salary, the bay area silicone valley is a 20% premium over the national
average, about an 85,0. this is the average tech worker. you look at 20% over there, we are literally $120,000. if you want to add development, add another 10% to that. >> they have to pay rent when they move here? >> yes. all right so let's say you have don't something totally different your whole life. maybe not the young personwi the science degree. maybe you're 40, 50, something you've been let go for whatever reason. you've got to get work. now, can you get it in silicone valley? >> yes. here is my major advice as you don't need to drop all your knowledge. the valuable skill to have now is your business knowledge combined. for so long the industry, maybe three to four years it's been going on as they have been talking to those employees saying you need to know the business. well, that's the same that works the other way around.
if you know the business, you don't need to be holding it there to tell you that we can do this and that and rather if you learn tech and be able to answer those questions on your own, then you will be incredibly valuable. so i would say to those that have lost work very much to keep the knowledge that you have, you know, because nobody young is going to be able to capture all your experience. but start to learn the tech side of that. >> okay, we hear it all the time. go back and sharpen up your skills. is it a couple of workshops? do you go back to school? maybe your family is really good at this stuff. >> you could do that in a much better way. the services i like, the team tree house. t-e-a-m tree house. >> yes, all one word.
they come with two great services and another one called udemy and another one called code academy if you want to learn development. all these services, that you can learn different aspects of the technology if you want to. >> do they want money upfront? >> yes. well actually, you know, it is free, but all the other things, it is grret. >> and especially if you want to guess? >> yes. >> but again, you know that will cover everything. it is all kinds of education. and then also the education on, you know, the itunes with a university and all that stuff is free. i mean, there is just so much education out there if you are willing to put in the time and learn like anything. >> okay, networking. let's talk about that as it used to be the traditional way to get to the job with a lot of cheese and crackers, what have you. maybe something different now. >> not everybody will remember that, which is the number one problem. >> should we have that still? >> yes. >> it is not enough to say here is my phone. that's to the going to do it?
>> well, some people, they will have it. it reminds you about it. >> right. then i throw it away. >> all right, so i will give you a card, you go home. the question is what do we do around giving you that car. at's some of the great networking skills? the same that it has been? >> yes. the good thing about all these events, people, they are there to network. so don't go in and just talk to the people that you know, although you may need to go to the event as we don't know anyone here. but a good thing is to call the event beforehand. if you're going into something where you know no one. call them. who is the organizer that has been there? i'm interested in learning more about this. if i go in, then i know that she is the organizer of this event. and i could ask for your name at the door, a good thing to do if you are scared around the big crowds. and then say hey, looking to
meet people here. and she will know everybody here and she'll make sure that you meet all the key people there. >> that's the way to go in and do it. >> a good networking technique to make sure you use it there wisely. >> do you take a resume with you? >> no. leave them home and bring your business cards. you'll need to give it by e- mail or in paper. i mean, you know, do they still work with the resumes? >> they co. the paper resume is something that they will have the same impact like they used to have to beef up your thing. make sure that you are linked to it beefed up because it is probably the one thing that, you know, appeared if you don't have like that website or something else. one side that appears topmost when they search for you online and they use it as a resume. >> do it a lot and don't just
promote yourself to engage in others as well. and offer them things that they would want. you know, not just to pitch for yourself as you needed to pitch for yourself. >> is that your p.r.? >> yes, with the concept, you know, it is kind of the way that they would need to work to build that audience by interviewing people to get a lot of information that way. the companies that say we will not publicize the company itself, but we will show you everyone around them and then publish that contents. so the interviews, the articles, on their blog and on their site and then the others, they will see it, becoming a big huge boom for them and raising their industry. no differently than the magazine or television show would through their interviews. >> sounds like a little issue for them almost. >> well, it'll come back to them. >> okay. okay, thank you. it's been fun having you here. >> thank you. >> all right if you want more information about david and
performing, he's passionate about the music, the big bands performing here. welcome, good to have you here, nice to meet you. i find out that originally you're from new jersey? >> yes. we have connections there. >> there you go. how great. now, we should also say what you just saw on your screen, if that stage looks familiar to you. you are already into rehearsals, doing stuff over there as well? >> we have a great relationship with that theater as well as the other rooms. so when we have the holes in our schedule, immediately we'll play some shows as we're trying to move it around the bay area and different places. it is such an honor for them to play in. >> all right, you were in birdland in new york city. this place was the big setting for people like the cole train.
>> that's right. >> i mean, you know, all the greets, they were there,moving venue. but basically in the new venue, you had a six-year gig there. now why did you decide to come to san francisco? >> well, we came to san francisco, my family and i because my wife who was very successful in the corporate world got an opportunity to work for google. >> awe. >> now, david spark too. >> exactly. we probably know each other pretty well. we had a rot of conversations conversations was there. we were born and raised in the new york area, playing here for my entire career. they were raised in new jersey as well and worked in new york her entire career. we did not want to be, those people that only lived there one place in their entire lives as we decided to blow it all up
and come up here. i know some of the best musicians in the bay area. so i wanted to see whether or not we could slide in. >> have you been to the jazz center yet? >> i have not as i have a big gig there. that will be incredible. i'm very excited. i have a gig there with a great salsa band, they'd be playing in there in june. >> that's fabulous. the drums, they looked easy to play. if i just bang it out there, you'll be fine. now, what does it take to be a great drummer? >> wouldn't it be great right now? you could see them play a little bit. that's just the thing. it looks easy now. nobody wants to see somebody that looks like they are having a heart attack behind the instrument as you really want to be able to, you know, flow, make it look easy. and any great instrumentist should make it look easy. >> i agree. the whole thing about the
drums, you know, padding your head and rubbing your tummy. that's the big beautiful thing for them including the piano and basically when you need to touch the instrument, you get an instant gratification of the sound, unlike the trumpet. you know, that they will have to, i mean, or even the violin. they need to work so hard for them just to get a sound. that it is a much longer sound, getting up on your feet process than what it is in that percussion world. all the challenges will come, you know, later. [ laughter ] >> let me ask you this then since you brought it up. now, if you were to play the piano, you are still hearing a melody. >> yeah. >> now, that's one thing. i assume that it would be the band altogether, you know, we'd go through it enough before performing it publicly. but how do you practice on your own? do you listen to a recording or do you need to hear the music in your head? >> that's a big question for them as it must seem like a
bigamist re. the drums, they are a part of the ribbon section, you know, but we are a rhythmic instrument. it's made up of a lot of instruments. the drum set is only 100 years old, a very young instrument. it was created for this new cool modern music, coming around here. >> yes, absolutely. the drumming goes back thousands of years, but the dream set as we know it, it is only 100 years old. first called the trappiest because they had horns and the blocks and the whistles. they are used to a company with the first silent movies. they would play all those things. that's how it was born. you're playing a lot of the times, trying to perfect the
rhythm. favorite all-time drummer? >> it would be buddy rich. >> okay. all right. you know what, we're out of time. this is really delightful. we didn't get to the best talk of new jersey. all right, you can find him monday night. the information is on the screen. tommy. thank you, hope that you're in san francisco for a long time. >> thank you. >> thank you for watching.
this morning to inspect the latest tornado damage., and the the president is heading to oklahoma this morning to inspect the latest tornado damage and the emotional milestone for the students who survived. back in the bay area we are looking at a mostly cloudy start for the day along with shoreline, the sun is coming out inland and then some changes tomorrow. the forecast is straight ahead. they want us to make it great for the teams coming and we're able to provide them. >> super bowl 50 is headed for the bay area. how the party planning efforts will help the non-profit groups as well. >> and it is 8:30 on sunday may 26. thanks for joining us. we'll be covering a lot of news in the hour. everything from the scouts decision to begin admitting gays a